2019 Membership Survey

Earlier in the year the Institute conducted our 2019 Membership Survey.

We had a fantastic response rate and have collected some excellent information about what our Members value and what services they would like us to improve upon.

All Members who completed the survey were in the draw to win one of two free registrations to Concrete 2019 being held in Sydney in September 2019.  The lucky winners were Mehdi Afshar from John Holland Group and Douglas Knox from KPH Consulting. 

Congratulations to Mehdi and Doug and thank you to all those Members who took part in the survey.

Below is a summary of the survey findings or download the full 2019 Membership Survey Report.

Who are our Members?

Concrete Institute of Australia Members are predominately male (93.0%), aged 39-54 (32.2%) or 55-73 (43.2%) and hold undergraduate and/or post graduate degrees (86.0%).  They are largely based in metropolitan areas (82.4%) and over half (56.0%) have been involved in the concrete industry for over 20 years (Chart 1).
33.5% of Members describe themselves, or their companies, as consulting engineers with product supply (19.4%) and building contracting/construction (13.2%) the next largest groups (Chart 2).

What do our Members value?

The main reasons people join the Concrete Institute are networking opportunities followed by access to online resources.  In 2017 these were also the main reasons for people to join however their order was reversed.  The most valued services, are access to online resources followed by networking opportunities.  Other responses however showed that there are no services that are not highly valued by some.  A full breakdown of the value placed on Institute services can found in Chart 3.
The Institute’s means of communicating with our Members are well received with overall satisfaction rates increasing since 2017.  The largest increase was in relation to social media with the number of satisfied and very satisfied Members increasing by 24.2%.  Event promotion emails are particularly well received although it is noted that while the majority of event attendees do not decide whether or not to attend until a few weeks before the event they want to know about it at least six to eight weeks before the event.
The majority of Members use the Online Resource Centre and website with many Members downloading multiple documents in the last 12 months.  The most popular documents to download are Recommended Practice Handbooks followed by Current Practice Notes.
79.2% of Members attend technical events with 93.7% either very satisfied or satisfied with Institute technical events.  Technical content was easily the most important reason for people to attend and promotion emails were the most preferred method of finding out about events.
86.0% of Members read the Concrete in Australia magazine with 87.1% of these reading the mail out version.  The most important reason people give for reading Concrete in Australia is for the technical papers.
A number of topics were identified that Members felt the industry would benefit from the Institute developing publications about.  The most common response was that the Institute should develop a publication providing guidance on the “Best practice” in relation to the handling, placement, finishing and curing of concrete with mix design also being a common theme.

What can we improve on?

The services that the majority of Members join for and value continue to be access to online resources and networking opportunities however all services were valued by some reflecting the varied interests of our Members.  To provide value to all Members the Institute needs to continue to provide a range of services and in particular to develop new services for those not interested in these highly valued services.
Members continue to request the Institute develop a publication on the “Best practice” in relation to the handling, placement, finishing and curing of concrete.  It is suggested that the Publication Committee look into the development of such a publication in the near future.  Institute publications continue to be popular with Members and existing documents need to be reviewed and updated regularly.
The Institute continues to be made up predominately of men aged 55-73 years.  The Institute needs to develop initiatives that encourage greater participation from women and younger professionals.  Members do not join the Institute immediately on becoming involved in the concrete industry but take a year or two of involvement before they join.  It is important that the Institute continues to promote itself to new industry members in order to attract them to Membership.
A number of positive comments about the Institute in general were received although there were some people who felt that seminar fees were too high and that the Institute should collaborate more with other industry bodies.
July 2019
Concrete Institute of Australia

Nicole Walker - Membership Services Manager
Email: admin
Ph: 02 9955 1744